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Is the CEO A Jerk? - Andrea Kayal: CRO at Help Scout [Ep.3]
Andrea Kayal is the CRO at HelpScout (Series B) and previously led revenue and marketing teams at startups backed by tier 1 VCs like Greylock, Openview, Vista, First Round, Index Ventures.
In this episode, she covers how to became a CMO, how to pick company to work at, and how to plan for a board meeting.
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We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
_____
Follow Andrea:
https://www.linkedin.com/in/andreakayal/
_____
Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
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Timestamps:
00:00 Intro
1:17 How various roles help become a CRO
2:40 Differences between PE-backed and VC-backed companies
6:35 The jump to C-level
8:25 CMO School insights
11:20 Evaluating employment opportunities
16:20 What to look out for in companies
18:57 The importance of pipeline generation
21:10 The transition to CMO to CRO
24:07 Aligning Sales & Marketing
26:44 Advice for company founders
30:42 How to plan company quarters
34:34 Viability of executing strategies
37:00 Board meeting insights
40:15 Best marketing money to spend
45:04 Andrea's 5 year plan
46:14 Lesson and advice
Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #MarketingMax #GrowthDaily #GoogleAdsHack #MarketingAgencyEvaluation #B2BNewsletters #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode
View all episodes
By Jason LalkAndrea Kayal is the CRO at HelpScout (Series B) and previously led revenue and marketing teams at startups backed by tier 1 VCs like Greylock, Openview, Vista, First Round, Index Ventures.
In this episode, she covers how to became a CMO, how to pick company to work at, and how to plan for a board meeting.
---------
We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
_____
Follow Andrea:
https://www.linkedin.com/in/andreakayal/
_____
Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
---------
Timestamps:
00:00 Intro
1:17 How various roles help become a CRO
2:40 Differences between PE-backed and VC-backed companies
6:35 The jump to C-level
8:25 CMO School insights
11:20 Evaluating employment opportunities
16:20 What to look out for in companies
18:57 The importance of pipeline generation
21:10 The transition to CMO to CRO
24:07 Aligning Sales & Marketing
26:44 Advice for company founders
30:42 How to plan company quarters
34:34 Viability of executing strategies
37:00 Board meeting insights
40:15 Best marketing money to spend
45:04 Andrea's 5 year plan
46:14 Lesson and advice
Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #MarketingMax #GrowthDaily #GoogleAdsHack #MarketingAgencyEvaluation #B2BNewsletters #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode