<pre><code>    <p>On Episode 113, Beth Comstock is back to wrap up our discussion. We continue our look at long-range planning. Plus, we talk about transparency and how data helps you to ask better questions. And, Beth has a challenge for you marketers: Get out of the office and do some old-fashioned work in the field—put texture to the data. Plus, we take a look at how technology and data have shifted marketing in the past decade or so. Is the CMO role dying? Maybe, maybe not. Listen to find out.</p>
</code></pre>

    <p>On Episode 113, Beth Comstock is back to wrap up our discussion. We continue our look at long-range planning. Plus, we talk about transparency and how data helps you to ask better questions. And, Beth has a challenge for you marketers: Get out of the office and do some old-fashioned work in the field—put texture to the data. Plus, we take a look at how technology and data have shifted marketing in the past decade or so. Is the CMO role dying? Maybe, maybe not. Listen to find out.</p>


Is the CMO Role Dying?

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.