In this episode of Marketing Personalities, Brit Kolo gets real about the Curse of Expertise and how it’s negatively affecting your business, your marketing strategy, and how you show up for your clients and customers. Links Mentioned: Get Brit’s perspective on your business and marketing strategy here Find your Marketing Personality Type here!

114 Is the Curse of Expertise Hurting Your Business?

The Marketing Personalities Podcast, a podcast for growth-minded entrepreneurs that serves up valuable insight and interviews about aligning your marketing strategy with your personality type. Because here’s the deal - you shouldn’t have to feel fake and salesy in order to grow your business. And you no longer have to! Your marketing strategy can feel good to implement AND it can work! You can attract the right clients and customers to your business and grow your profits, all while staying true to who you naturally are. So in the name of honest business growth, bring your unique talents, perspectives, and personality to the table and JOIN US on this week’s podcast episode to discover marketing that feels good for YOU!

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Brit Kolo here on the Marketing Personalities podcast, bringing you an off-the-cuff training on how to SIMPLIFY your marketing strategy if/when things start to feel too complicated.  I was feeling things were just way too complicated in my business recently and in this episode I share what was feel complicated, why it felt like that, and the three questions I asked myself to begin simplifying everything.  A few weeks out from implementing these simplifying tactics and let me tell you—they're working!  Listen in to find out how to simplify your own marketing strategy (and business and life)!  Mentioned in this episode: Ed Mylett @edmylett Marketing Personality Types

How to Simplify Your Marketing Strategy

Hey, so, I’ve been gone for a while.  Well, not really gone-gone. Just gone from the online scene. I’ve still been living my life. I just haven’t been doing it online. And I haven’t been showing up regularly for you – my audience member – during this hiatus. Maybe you noticed. Maybe you didn’t. Maybe you cared. Maybe you didn’t.  While you don’t need to know the whole story of where I’ve been and why, the thing you DO need to know is – I’m back. I. Am. Back.  I’m back on the scene. I’m back to share. I’m back to serve. I’m back to share and serve in different ways than before, which has me feeling so aligned and sooo excited.  But I’ll get there. I’ll tell you everything that’s ahead in the days to come.  For now, just for those of you who did notice I was gone and for those who did care, I’d like to share with you where I’ve been and why. 

I'm back.

In this episode of Marketing Personalities, Brit Kolo says farewell to podcasting and fills you in on where she’s pouring her “new content” energies from here on out. Link Mentioned: marketingpersonalities.com

153 “I don’t want to podcast anymore.” Then don’t.

In this episode of Marketing Personalities, Brit Kolo shares her opinion about the common advice to “get out of your comfort zone” as an entrepreneur. She finds it to be typically bad advice because we, as entrepreneurs, aren’t actually IN our comfort zones. So how is it that we need to get out of them? Listen in to hear this reframe. Links Mentioned: Find your marketing comfort zone at marketingpersonalities.com 

152 “Get Out of Your Comfort Zone” is often terrible advice

In this episode of Marketing Personalities, Brit Kolo speaks with Kate Kordsmeier – the Founder and CEO of the popular wellness blog, Root + Revel, and the creator of the 6-Figure Blog Academy. Kate is an INFJ, so you’ll get to hear how Kate has grown a successful blog, how and why that aligns with her personality type, and how you can learn from Kate to do the same.  *Affiliate notice: There are affiliate links within this post. Should you click on one, marked with an asterisk (*) and purchase, Marketing Personalities may receive a commission for referring you. TIA for supporting MP! Links Mentioned: Root + Revel KateKordsmeier.com6-Figure Blog Academy*

114 Is the Curse of Expertise Hurting Your Business?

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