While Amazon Alexa leads in the smart speaker market, Google Assistant is strengthening its presence on mobile devices. Many Android phones come with Google Assistant already built in — bypassing the need to open one more app to get to the assistant. And with voice assistant usage on mobile devices growing, Google is well positioned to make the Assistant a core part of the mobile experience. This year, the company has consistently launched and tested new updates that seek to do just that: the Assistant can shut off your phone and pay for food, it may soon be able to provide suggestions based on information you’re searching, and save and find content. And last week, news revealed that Google is testing a host of updates for Duplex on mobile. Voice is becoming not only an interface for retrieving information, but it is also transforming how we complete tasks by becoming an orchestration tool.