Today we're talking about sustainability.

Where do the circular economy and the membership economy intersect, and how can both be applied to tread more lightly and produce less waste?

These questions have been at the center of the work of my guest, Patrick Hypscher. Patrick is a consultant and advisor and the host of Circularity.fm, a podcast about circular business models and Product-as-a-Service (PaaS).

With experience running PaaS businesses, both at Bosch BSH and at Bertelsmann, as well as at his own SaaS startup, Patrick has developed some really helpful models for manufacturers building subscriptions.

In our wide-ranging conversation, we talk about these models, why Europe is way ahead of the US with regard to product-as-a-service models, and the many benefits that are driving the growth of this emerging approach.

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