Is the Marketing Services Model Broken?

My guest is calling BS on the state of agency-brand relations. Considering her qualifications in this space, it's worth hearing her out. Leona Hobbs joined global public relations agency Fleishman-Hillard right out of school. She worked on strategy across several sectors and rose to become a vice president there. 

The 1990s and early 2000s had her working with internet clients like Yahoo and Tucows as director of communications. She also consulted, sometimes under her own Reset Digital brand, to Ford Motor Company, 3M, Thomson Reuters, Insurance Institute of Canada, Norwegian Cruise Lines, Upstate Niagara Dairy Cooperative, RBC Royal Bank, Sleep Number, and an extended role with Intel. She lives in Toronto with her husband John and Kip, the beloved rescue dog.

For more details and links to all People/Products/Concepts mentioned, go to the show's page (search for Ep 96) on the Funnel Reboot site.