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Is the PMU Industry dying?
It’s the question everyone seems to be asking right now… is the PMU industry dying?
In this first episode of PMU: Off the Record, Layla and Lucy dive straight into one of the hottest topics in the industry. With more artists than ever entering the space, social media full of “overnight success” stories, and people questioning whether the industry is oversaturated… what’s actually going on?
Our take? The industry isn’t dying - lazy business is.
We’re talking about the shift happening right now, why the artists who put in the work will always survive, and why “I don’t have time” just doesn’t cut it if you want to build a real business in 2026.
No fluff. No sugar-coating. Just honest conversation about what it actually takes to make it in PMU today.
View all episodes
By Layla Hinchen & Lucy WhiteIt’s the question everyone seems to be asking right now… is the PMU industry dying?
In this first episode of PMU: Off the Record, Layla and Lucy dive straight into one of the hottest topics in the industry. With more artists than ever entering the space, social media full of “overnight success” stories, and people questioning whether the industry is oversaturated… what’s actually going on?
Our take? The industry isn’t dying - lazy business is.
We’re talking about the shift happening right now, why the artists who put in the work will always survive, and why “I don’t have time” just doesn’t cut it if you want to build a real business in 2026.
No fluff. No sugar-coating. Just honest conversation about what it actually takes to make it in PMU today.