Is the word “Vegan” helping the movement grow, or unintentionally slowing it down?

In this episode, we explore the psychology, branding, and marketing behind one of the most powerful and polarizing words in modern food culture. From its ethical roots to the rise of terms like “plant-based” and “plant-forward,” we break down how language shapes perception, identity, and adoption.

Does calling something Vegan create clarity and conviction… or resistance and misunderstanding? Is “plant-based” a gateway to deeper ethical alignment, or a detour away from the philosophy?

This episode is not about watering down the mission. It is about understanding human behavior and communicating in a way that creates real-world impact.

If we care about expanding compassion, we have to care about how people hear us.

Listen in for a thoughtful, strategic conversation about labels, language, and the future of the movement.