In this week’s episode of Aspiring Creator, I talk about why YouTube views are tanking for established creators right now, why the algorithm has stopped surfacing videos to subscribers across the platform, and how I ended up with two failed monitor videos in a single week.

If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.

New episodes every Wednesday 🚀

⏰ TIMESTAMPS

00:00 - Two Failed Videos In One Week 💀

04:26 - Why Established Channels Are Cooked 🔥

12:44 - I Replaced Monday.com With Claude 🛠️

19:09 - Quickest Press Trip Ever 🛫

20:16 - Good Metrics, Bad Views 📉

21:51 - Can't Reach My Own Audience 🚫

💬 SOCIAL STUFF

▸ Instagram: @petematheson

▸ LinkedIn: @petematheson

▸ Website: https://www.petematheson.com/