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In this episode, Lynea sits down with Swyvvl co-founders Chad Link and Rob Brower to talk about what’s actually happening behind the scenes of the platforms agents pay billions to every year, and why it doesn’t have to keep working that way. They get into the origin story of Swyvvl, how the commission-sharing model works in practice, why the industry is more consolidated than most agents realize, and what it took to build a startup that competes with entrenched giants on a fraction of the budget. Plus: Chad’s story of sleeping in his car to keep his brokerage alive, the AI vision for home search that doesn’t exist yet, and the advice both founders would give any entrepreneur about to bet everything on an idea.

YOU’LL LEARN: 

• How Chad went from getting his first six listings by lying to a bank asset manager to building three brokerages and a tech platform
• Why the “it’s only one commission check” pitch from lead platforms is the most dangerous line in the industry
• How Swyvvl’s commission-sharing model actually works, and why agents don’t pay anything until they close
• The real reason Zillow, Redfin, and Trulia can’t change their business model even when they want to
• How five to ten companies now control roughly 90% of the real estate marketplace, and what that means for agents and consumers
• The AI vision for home search that captures emotional decisions, not just filter criteria
• Chad’s decision to live in his car for a year to keep his brokerage alive, and what it taught him about what it takes
• What both founders would tell any entrepreneur about knowing your why before you bet everything on an idea

CONNECT WITH CHAD: 

• Website
• Instagram
• Facebook
• LinkedIn

CONNECT WITH LYNEA:

• Instagram 
• Subscribe to my YouTube Channel  
• LinkedIn
• Facebook 
• Website 

This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting.