When a business was recommended to send out direct mail to advertise the launch of their new business, I questioned if we continue to do things just because they have always been done that way. Maybe there is a better way, we just need to ask.

Is there a better way

Listen along to my thoughts of what I have learned so far in life, just like we would be sharing thoughts while sitting at Starbucks drinking coffee. Tall americano is my drink of choice, but I am also an American that is taller than average, six foot six. Most of my thoughts come from a mix of the business, marketing, and theology books I have read and how those ideas play out in my life.

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Is there a better way

Is there a better way