Is there a direct link between a company's culture and its performance? Our Business Builders Show guest John Waid KNOWS there is and he gives us several examples as evidence. We also talked about john's book Reinventing Ralph: A Little Story for Salespeople About Culture-Driven Selling and WHY John feels it is important to bring humanity back to companies.

John Waid is the founder and CEO of C3-Corporate Culture Consulting. He has worked in sales and marketing at Pfizer, PepsiCo, and Nestle. Learn more about John and his company at corporatecultureconsulting.com. You can also find John Waid on Linkedin.

To learn more about the creator and host of the Business Builders Show go to martywolffbusinesssolutions.com

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