Marketing and sales have been trying to work together effectively since time began.

Sometimes it works between them and sometimes it doesn’t.

 

Marketing has a primary function – to generate leads.

 

Sales has a primary function- to close those leads and turn them into sales.

 

Simple right.

Should work like the champion and yet it doesn’t.

 

Today we are going to start a 3 part series on how to get better, stronger and longer lasting results from your sales and marketing process and close this disconnect.

 

Today we will examine disconnect number 1

“The leads that are generated by marketing are not sellable leads.”