01.24.2022 - By Emilie Steckenborn
With the growing popularity of the rose category abroad, wineries are now turning to China anticipating a similar trend to take place. But in a market where bold red wine dominates, does rose wine have what it takes to capture the market?
Today, we speak with award winning winemaker Eddie McDougall about how he’s betting on Rose as an emerging wine category in Asia and his thoughts on how to position your wine brand for success in Chinese market. That and so much more in today’s episode.
Eddie McDougall is the founder of The Flying Winemaker. He is an award-winning winemaker, wine judge, commentator, and TV personality.
Eddie McDougall has 20 years of experience in the areas of beverage distribution, winemaking, brand building
With a longstanding commitment to making award-winning wines, Eddie spearheaded an acquisition of Gladstone Vineyard an established premium producer of Pinot Noir from New Zealand.