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Is there a right way to do email marketing?
Emails, emails everywhere, not a single one worth reading.
Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you're writing about, and giving people the 'hook' so they have a reason to pay attention.
In this episode, we discuss why this simple recipe often goes bad, and what we can do about it.
[02:06] - [6:38] Email drip campaigns and cold emails, how many to send, and when to end them.
[07:50] - [10:58] Styles of emailing, whether you should include images and GIFs, and how to write for a mobile reader.
[10:59] - [12:06] That thing that no one talks about- email analytics and vanity metrics, and why open rates probably don't mean much.
[12:06] - [16:08] Intentionality in emails, and why sending 10 good emails is better than 100 random ones.
[16:09] - [16:45] Should you or should you not run a festive email campaign?
[16:45] - [22:50] The recipe for the perfect email communication piece, from 10 years as a copywriter
[22:50] - [24:10] Subscription emailers, and what it takes to monetise them.
[24:10] Topic-Al
A transcript of this episode is available at https://www.motleycrew.in/post/the-recipe-for-writing-the-perfect-email-from-ten-years-as-a-copywriter
Hit that big follow/ subscribe button on the top right so you know when the next episode comes out.
We're on LinkedIn
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
And Instagram @damngoodcommunity @official_motley_crew
©Motley Crew Marketing Services- Hasita Krishna
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com
View all episodes
By by Hasita and SubhaEmails, emails everywhere, not a single one worth reading.
Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you're writing about, and giving people the 'hook' so they have a reason to pay attention.
In this episode, we discuss why this simple recipe often goes bad, and what we can do about it.
[02:06] - [6:38] Email drip campaigns and cold emails, how many to send, and when to end them.
[07:50] - [10:58] Styles of emailing, whether you should include images and GIFs, and how to write for a mobile reader.
[10:59] - [12:06] That thing that no one talks about- email analytics and vanity metrics, and why open rates probably don't mean much.
[12:06] - [16:08] Intentionality in emails, and why sending 10 good emails is better than 100 random ones.
[16:09] - [16:45] Should you or should you not run a festive email campaign?
[16:45] - [22:50] The recipe for the perfect email communication piece, from 10 years as a copywriter
[22:50] - [24:10] Subscription emailers, and what it takes to monetise them.
[24:10] Topic-Al
A transcript of this episode is available at https://www.motleycrew.in/post/the-recipe-for-writing-the-perfect-email-from-ten-years-as-a-copywriter
Hit that big follow/ subscribe button on the top right so you know when the next episode comes out.
We're on LinkedIn
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
And Instagram @damngoodcommunity @official_motley_crew
©Motley Crew Marketing Services- Hasita Krishna
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com