Mixed Emotions with Mihir Oka

Is There A Science Behind Good Business Decisions?

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Welcome to the Mixed Emotions Podcast with Mihir Oka


Guest: - Matt Wallaert - Founder of Behsci.io

Episode: From Insight to Action- How Behavioral Science Shapes Business Decisions!
In this episode of the Mixed Emotions Podcast with Mihir Oka, Matt & I discuss decisions, how behavioral science applies to businesses, and how understanding human behavior can lead to better outcomes.
We cover topics like applied versus academic behavioral science, the role of context, and the ethics of nudging behavior.
Matt also shares how startups can grow by focusing on behavioral outcomes.
We explore how good management balances accountability and autonomy.
This conversation is for anyone curious about human behavior, business & startup strategies, and behavioral science in general.
Timestamps
00:39 Meet Matt Wallaert: Behavioral Scientist Extraordinaire
02:03 What is Behavioral Science?
04:41 Behavioral Science in Business
07:35 Behavioral Science cannot make products from experience?
10:23 User Behavior vs User Potential vs Market Research
16:42 Behavioral Science in Startups
22:17 Is Everyone a Behavioral Scientist?
29:08 What do we get from Academia in Behavioral Science?
33:57 Generalist vs Specialist
36:55 T Shaped People
41:06 S.I.D.E
42:23 Spotify Podcast Experiment
45:10 Academic vs. Applied Behavioral Science
47:07 JUGAAAD
49:51 Ethical Considerations in Behavioral Science
50:34 Facebook's Pivot on User Engagement
53:41 How do You design Interventions?
58:23 Flu Shot Experiment Insights
01:00:39 Managing Teams and Performance
01:10:54 Intrinsic Motivation vs. Extrinsic Motivation
01:18:49 The Purpose of Life and Entropy
For those seeking to go deeper into the application of behavioral science, this episode serves as a guide to understanding its practical utility with a good philosophical depth.
Listen to the full episode for a deeper exploration of how understanding the magic behind human behavior at its core can:

  1. Address real-world challenges.
  2. Unlock solutions to complex problems.
  3. Improve decisions.
  4. Create lasting impact in business & Relationships.
  5. Drive meaningful changes in life.


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    Mixed Emotions with Mihir OkaBy Mihir Oka