In the world of internet marketing, you very often see people price their products with prices that end in 7. $7.... $27.... $97...

Why do they do that? Is there some hidden psychological reason for this?

The answer is no, and this episode goes into it.

We discuss:

• How the 7 prices got started
• How you never see an emphasis on 7 outside of the IM world
• Whether it makes any sense or not to test out incremental price changes
• When is the ONLY time it makes sense to make such tests?

Let's put this into perspective.

What we are going to be talking about today is going to be kind of informal but it is one that you guys have seen many, many times... And that is Prices that end in 7. Very, very popular in the whole internet marketing world. And you might wonder, is there any reason for it? Is there some deep reason you are unaware of why so many internet marketing prices end in the number 7?