In 2016, news consumers saw opinion polls make the wrong call again and again. In this podcast, we explore whether readers still trust the polls and how publications can reassure them.

Is there trust in political opinion polling?

Press Play is the podcast that explores the biggest issues and trends in the news media industry. We chat to industry leaders about the forces transforming the industry. Press Play is produced by NewsMediaWorks, the industry body advocating the cultural influence and commercial value of news media publishing in Australia.

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Is there trust in political opinion polling?

Is there trust in political opinion polling?