Ever opened a brief and thought… is this strategy or a scavenger hunt?

In this episode, Amy & Jen are diving into the deceptively simple — and often wildly confusing — world of briefs and PCRs. Because nothing tests your professional sanity quite like a document labeled “clear” that somehow raises more questions than it answers.

We’re unpacking what actually makes a strong brief, why vague direction sends everyone into detective mode, and how PCRs don’t have to be slide-deck filler — they can be your secret weapon for smarter campaigns and sharper conversations.

Expect honest client vs agency truths, relatable war stories, plenty of laughs, and practical tips you’ll actually want to use.