I’m pretty sure that by now we all know who Amazon is. 

They are the very  large company that started out as a book seller and over time has  morphed into a company that sells just about everything and seems to do  just about everything. The Amazon product managers seem to have an  almost golden touch when it comes to their product development  definition – everything that they lay their hands on seems to be very  successful. They have started offering the world’s most successful cloud  service, they bought Whole Foods, and they have just launched one-day  deliveries. However, it turns out that not everything that they do is successful. 

A good example of this is their restaurant delivery business.