In Season 11 Episode 19 I’m talking with Phil Agnew, the host of the Nudge podcast and a Senior Product Marketer at Buffer. If you’ve ever wondered why some ads stick in your brain while others fade instantly, this episode dives into the Behavioral Science and Consumer Psychology behind the "M word" Marketing. We explore how understanding the science of decision making can turn a struggling business into a success.Timestamps:0:00 - Intro: Is the "M-Word" the key to success?1:44 - Meet Phil Agnew: From marketing debt to the Nudge podcast2:38 - Universal Themes: Marketing as the science of influence5:01 - The Gap: Why a marketing degree doesn't always make you a marketer7:37 - Small Business Advice: Why you shouldn't offload your core marketing9:40 - The Bias of Distinctiveness: Standing out in a crowded market11:57 - Hedwig von Restorff: The 100-year-old science of memorability13:30 - Why most SAS and Beer brands fail to stand out14:26 - Neon Bins and Red Stamps: Distinctiveness in the real world16:28 - The Forgetting Curve: Why we forget 90% of what we learn17:13 - Spaced Repetition: The secret to long-term memory18:12 - Learning Spanish vs. Learning Marketing: The 10-minute rule21:43 - The Reciprocity Bias: The power of a free Coca-Cola23:45 - 600 Christmas Cards: How an act of kindness triggers sales24:37 - The Best Car Salesman of All Time: Joe Girard’s "I Like You" secret26:14 - Scarcity Bias: How a soup limit tripled sales in OhioGuest: Phill Agnew https://www.nudgepodcast.com/Science of Marketing | Science of Marketing (teachable.com)#MarketingPsychology #BehavioralScience #PhilAgnew #ZulfTalks #Entrepreneurship #ConsumerBehavior #NudgePodcast #SmallBusinessGrowth