Are Zillow partnerships now “en vogue?”

After years of being vilified, is the tide turning?

Or are agents tired of fighting against the behemoth?

Joel and I talk about it, and here’s what we both don’t get.

If agents are already struggling to articulate their value (and lowering their fees in an effort to win business) pay platforms 30-50% of their fee for low-quality leads. How is that sustainable?

This conversation explores whether we’re witnessing a watershed moment in real estate: the split between transactional, high-volume agents chasing speed over fit, and those building identity-based businesses through training and expertise. With profit margins squeezed and the industry under pressure, Sandy and Joel question whether this marks the beginning of the great washout—where only agents who can truly articulate their value will survive.

The conclusion? We might be watching the industry divide in real time.

Thanks for listening!

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