All over the world, as populism surges, as creative destruction makes economic change inevitable, the focus on manufacturing and manufacturing jobs is often front and center. Maybe it’s the old romantic of a nation of big shoulders; the factories and machines spinning noisily, providing well-paying jobs.

But the fact is that far more jobs, almost 30 million, exist in the retail sector in the US, and those jobs are in far greater jeopardy than anything in manufacturing.

We see it all around us on empty main streets and in malls. It’s easy and somewhat lazy to blame it all on Amazon, and the internet. The causes go far deeper. Our entire relationship to shopping, to the acquisition of things, and to brands is changing. And millennials are leading the way.

As both millennials and aging, empty nest boomers move to cities, there simply isn't as much space to store all the stuff that we used to buy. Why else has Marie Kondo become an international icon?

So if retail is to survive, a lot has to change according to Mark Pilkington in his book Retail Therapy: Why the Retail Industry is Broken – and What Can Be Done to Fix It.

My conversation with Mark Pilkington:

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