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Are we witnessing the rise of a new kind of documentary, one led by influencers, built on nostalgia, and rooted in personal brand? This week, we break down Josh Pieters’ Brit Crew doc and ask whether this growing trend of influencer documentaries signals a bigger shift in what audiences now consider “journalism.” Plus, we dive into Ofcom’s unexpected plea for YouTube to boost UK public broadcasters like the BBC and Channel 4. Is traditional media losing its grip? Is this their version of joining the digital world...by asking to skip the queue? And is “documentary” still a word that means something?

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