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Is too much change hurting your business?
When we feel that things are wrong in our business, we can quickly jump into a reactive state of tinkering. We’ll make changes like changing pricing, altering messaging or shifting our audience focus. Often, we think that making these adjustments will improve our overall results. The problem with tinkering is that when you make lots of little changes, the result is often the opposite of what you want. In today's episode, I explore the negative impacts of tinkering and quick changes and what to do instead.
First up, I take you through the impact that making frequent, small changes has on your business. The first is that you confuse your audience and customers. It’s well established that one of the most effective ways to nurture new clients is to use the dictum ‘know, like and trust’. And when you make too many changes too frequently? You do the opposite of ‘know, like trust’! It’s important to build continuity so that people can get to know you, and then move into trusting you. And once someone gets to know you and trust you, they come to like you.
The second negative impact is that you tend to trip yourself up and confuse yourself. You aren’t able to understand what's working and what's not working, because there's too much change. This can drastically undermine your self-trust.
I reveal what you can do in your business instead of tinkering. Of course, it’s normal to want to make changes, but the secret is to ensure the change happens in a considered and structured way. The main takeaways are:
1. Build a strategy. You need to make changes from the ground up, rather than operating from bright shiny, off the back of other people’s advice or in a reactive way. Stop relying on tactics and start with strategy.
2. Have a plan or programme of work This is really important so that you know the ‘what, when and how’ you’re rolling something out.
3. Take your time. There is so much pressure for us to react quickly. But I want you to know that when you change something in your business, it can take time to cement those changes.
Consider the following questions - Am I changing things too quickly? Am I being clear? Am I being consistent?
This episode will give you some food for thought, especially if you have been finding yourself wanting to tinker with your business.
Previous episodes mentioned:
Ep 76 - Cultivate self-trust to grow your business
Ep 42 - Build your business YOUR WAY!
Ep 28 - REFLECTION: join me for a guided business review
Connect With Me:
- Free Download: Ideal Client Avatar Workbook
- Work with me: Business Strategy Workshop | 1:1 Business Accelerator Program
- Join the waitlist: The Run Your Business Like a Boss Academy
View all episodes
By Kristy Robinson
5
33 ratings
When we feel that things are wrong in our business, we can quickly jump into a reactive state of tinkering. We’ll make changes like changing pricing, altering messaging or shifting our audience focus. Often, we think that making these adjustments will improve our overall results. The problem with tinkering is that when you make lots of little changes, the result is often the opposite of what you want. In today's episode, I explore the negative impacts of tinkering and quick changes and what to do instead.
First up, I take you through the impact that making frequent, small changes has on your business. The first is that you confuse your audience and customers. It’s well established that one of the most effective ways to nurture new clients is to use the dictum ‘know, like and trust’. And when you make too many changes too frequently? You do the opposite of ‘know, like trust’! It’s important to build continuity so that people can get to know you, and then move into trusting you. And once someone gets to know you and trust you, they come to like you.
The second negative impact is that you tend to trip yourself up and confuse yourself. You aren’t able to understand what's working and what's not working, because there's too much change. This can drastically undermine your self-trust.
I reveal what you can do in your business instead of tinkering. Of course, it’s normal to want to make changes, but the secret is to ensure the change happens in a considered and structured way. The main takeaways are:
1. Build a strategy. You need to make changes from the ground up, rather than operating from bright shiny, off the back of other people’s advice or in a reactive way. Stop relying on tactics and start with strategy.
2. Have a plan or programme of work This is really important so that you know the ‘what, when and how’ you’re rolling something out.
3. Take your time. There is so much pressure for us to react quickly. But I want you to know that when you change something in your business, it can take time to cement those changes.
Consider the following questions - Am I changing things too quickly? Am I being clear? Am I being consistent?
This episode will give you some food for thought, especially if you have been finding yourself wanting to tinker with your business.
Previous episodes mentioned:
Ep 76 - Cultivate self-trust to grow your business
Ep 42 - Build your business YOUR WAY!
Ep 28 - REFLECTION: join me for a guided business review
Connect With Me:
- Free Download: Ideal Client Avatar Workbook
- Work with me: Business Strategy Workshop | 1:1 Business Accelerator Program
- Join the waitlist: The Run Your Business Like a Boss Academy