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In this episode we interview Maurice Maxwell, the Digital Marketing Director at Hasura, a fast-growing developer tool company transitioning into the AI space.

What you'll learn in this episode:

• Why understanding your audience determines whether to lead with video or text
• The surprising reason video content tends to outperform long-form articles in B2B
• Maurice’s full content repurposing workflow: from webinars to social clips, ads, emails, and SEO blogs
• Which AI tools Maurice uses to slice and optimize long-form video into dozens of assets
• How to build a repeatable system that informs your content strategy with real engagement data
• Why marketers should embrace repetition and resist the urge to reinvent the wheel every time

Maurice blends real-world marketing experience with honest, practical insights—this episode will reshape how you think about content creation and consumption.