The B2B Mix Show

Is Video Part of Your Content Marketing Strategy?

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In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey.

Video examples mentioned on this episode:

  • Explainer video example from Slack: https://www.youtube.com/watch?v=B6zVzWU95Sw 
  • Casual Social/Ad from Budweiser: https://www.youtube.com/watch?v=56b09ZyLaWk
  • Demo/explainer video from Trakstar: https://www.youtube.com/watch?v=hVWL04AovfQ
  • Product video example from AppSumo: https://www.youtube.com/watch?v=Ieckr-mRToc
  • Company Culture video example from Zendesk: https://www.youtube.com/watch?v=l0uaSU6IVN4 
  • Black Mirror: Bandersnatch on Netflix: https://www.netflix.com/title/80988062 
  • Interactive videos: https://blog.hubspot.com/marketing/interactive-video

    • Gotta-have captioning tool: zubtitle.com

    Sources for this episode:

    1. Cisco Visual Networking Index: Forecast and Trends, 2017–2022 
    2. Think with Google: A new way to think about online video’s role in the purchase funnel
    3. YouTube for Press | YouTube by the Numbers
    4. Think with Google: The latest YouTube stats on when, where, and what people watch
    5. Video thrives on Twitter
    6. 2M Monthly Advertisers on Instagram
    7. 2018 PROMO Online Video Statistics and Trends 
    8. LinkedIn wants to be more than where you look for jobs – so it's taking a big page from Facebook’s playbook
    9. Want to drive views for B2B video? Here’s what makes people watch
    10. 19 Types of Marketing Video for Each Stage of the Buyer Journey


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      The B2B Mix ShowBy Stacy Jackson | Alanna Jackson
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