Has virtual reality grown to the point where traditional cinema should be looking over its shoulder? In our first episode of season two, Swish sits down with Dave Kim, Account Director at THRILLWORKS (previously Director, Strategic Partnerships at Cineplex) and Josh Gonsalves, Co-Founder and CEO of Contraverse. Throughout the conversation, Swish finds the answers to how VR is changing the traditional viewing experience, how organizations like cineplex can shape strategic partnerships for success. and the way VR can impact advertising experiences for customers.