Join Reim El Houni and Namita Ramani in this eye-opening episode of Digital Dialogues, where they unravel the often-overlooked prowess of WhatsApp.

With staggering statistics like an 80% penetration in the UAE, reaching over 8 million people, WhatsApp emerges not just as a messaging app, but a marketing titan.

Namita highlights the nearly ubiquitous mobile phone usage, positioning WhatsApp as an indispensable tool to connect with customers. Reim dives into the nuances of leveraging WhatsApp for business - from the efficacy of broadcast lists to crafting targeted content for various customer segments.

They explore the distinctive advantages of personal WhatsApp chats versus a WhatsApp Business account, providing insights into optimizing each for business growth.

The takeaway? In today’s digital landscape, neglecting a WhatsApp strategy is not an option for businesses aiming to thrive.