In this episode, Peter Rodriguez explores the critical relationship between innovation and strategy in driving business growth. He highlights how innovative ideas, when not grounded in a solid strategic framework, can lead to detrimental outcomes. Peter introduces the concept of predisposition, a key criterion for evaluating whether an advertisement should be replaced. Join us as he shares insights on recognizing the right moments for change and the importance of aligning innovation with strategic goals to ensure sustainable growth. Tune in for actionable advice that can help your brand thrive!