In this episode we interview Rosemary Ajuka-LeCroy, about how marketers can use AI to cut through content overwhelm instead of adding to it. 

What you'll learn in this episode:

• How to shift AI from content factory to research assistant so you actually understand your customers instead of guessing
• Why overwhelm is the default state for modern buyers and how to create content that feels like a relief, not more spam
• Practical ways to use AI for audience insights: behaviors, channels, timing, and formats that actually match how people buy
• How to build data-informed personas that go beyond vague labels and turn into living, breathing guides for your strategy
• A simple mental model for judging if your content is noise or value by watching how the right people respond
• Why small businesses (like your local bagel shop) should protect their human voice while letting AI do the heavy research
• Which AI tools Rosemary trusts for deeper, more nuanced strategic thinking and why she treats them like thought partners, not magic wands

Text us what you think about this episode!