Is your brand for real or just Fugazi? If you're going to develop a one-track mindset in order to keep your business afloat, whether social media does or not, that's all well and good but make sure it doesn't hurt the quality of work. Let me tell you something about Jay-Z – he knows what’s up when it comes down to marketing yourself (even if his hairline is receding). He said, "He's alright but he's not real". In other words: everything ain't for everybody. The same can be said about brands - they have their own goals as far as success goes so there are certain things we need from them too!