Sizzle Podcast

Is Your Brand Message Confusing Customers? Here’s How to Fix It.


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Have you ever landed on a business’s Instagram, loved their vibe, clicked their website… and suddenly felt like you were in a completely different world? That’s brand whiplash—and it’s killing your sales.

Your brand message isn’t just about what you say—it’s how you show up. When it’s all over the place, people get confused. And confused customers don’t buy.

In this episode, I’ll show you how to craft a clear, consistent, and compelling brand message that builds trust and makes your audience say, “Oh, I get this!”—and then hit that buy button.

We’ll cover:
🔥 The one-sentence formula to instantly clarify your brand message
🔥 How brand consistency can turn strangers into loyal customers
🔥 Why a Brand Playbook is your new best friend (and how to create one)
🔥 How to audit your messaging so people instantly get what you do

It’s time to stop confusing your audience and start converting them. Let’s do this.

🔗 Grab my book Unify Your Marketing at UnifyYourMarketing.com
🔥 Learn more about me at BearWade.com
🎙️ A production of Sizzle – Ready to grow your engagement? Visit TimeToSizzle.com

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Sizzle PodcastBy Sizzle