In this episode of Gnaw on This, Ben and Syya dive into the world of branding in today’s fast-paced digital era. They share personal experiences with rebranding and discuss why a logo alone doesn’t define a brand.

Using examples from the fast food industry, including McDonald’s, they explore how brands must adapt, evolve, and connect emotionally with their audience to stay relevant.

Key Takeaways:

1. Your brand’s essence is how people perceive you
2. Rebranding can tell a new story and boost relevance
3. Logos don’t equal brand evolution
4. Emotional connection is critical for consumer loyalty
5. Brand identity must evolve with audience expectations

🎧 Tune in to learn how your brand can stay meaningful and connected in a changing world.