Welcome to the On Brand, Off Script podcast! In this premiere episode, we’re diving into the real meaning of brand authenticity. 

Join Cath Quiambao and Shine Thru founder Paige Weber as they share:

• Why 86% of consumers care about authenticity
• What it really means to show up as an authentic brand
• A masterclass example from Patagonia

00:00 Introduction to Brand Authenticity
03:22 Defining Brand Authenticity
08:09 The Role of Influencers in Branding
10:47 Case Study: Patagonia's Authenticity
17:03 Shine Thru's Commitment to Authenticity
19:30 Actionable Insights for Brands

Tune in for real talk, real stories, and real branding advice.