In this episode, we dive deep into B2B marketing strategy and the latest consumer behaviour trends with Annabel Venner, former Global Brand Director at Coca-Cola and Hiscox. If you want global marketing insights that challenge the status quo and reveal how to pivot your campaigns for modern audiences, this is a must-listen.

Key Takeaways:

1. The New Consumer Thoughtfulness: Why buyers are ditching generic expensive gifts for hyper-personalised, practical gestures—and how brands must adapt.
2. Career Agility: How Annabel successfully transitioned from consumer goods (Coca-Cola) to complex B2B financial services (Hiscox), and why continuous learning is non-negotiable.
3. The Myth of "Asia": Why treating the Asian market as a single homogeneous entity is a costly mistake, with on-the-ground lessons from Singapore, Hong Kong, and Thailand.