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Is Your Business Actually Profitable? Uncover Hidden Losses - Gershon Morgulis | 04
Is your business growing, but you're still struggling with cash flow? You might be making more sales but losing money without even realizing it. We had a fascinating chat with Gershon Morgulis, a fractional CFO and a finance professor. He joined us to pull back the curtain on the financial realities entrepreneurs often don't see until it's too late. He breaks down critical concepts like:🟢 Why understanding Gross Profit is non-negotiable for survival and growth🟢 The biggest financial blind spots and decision-making mistakes he sees businesses make🟢 Simple ways to improve cash flow quickly (beyond just borrowing).🟢 How seemingly small cost increases (like tariffs) can have devastating profit impacts🟢 A frank discussion on the ROI of higher education vs. gaining practical experience and "hustling" 🟢 The danger of borrowing to finance losses and understanding loan terms🟢 Actionable steps to identify unprofitable products/services, even when sales look goodConnect with Gershon:https://www.linkedin.com/in/gershonmorgulis/https://imperialgrp.com/🔗 Save hours with top business hacks every Friday:https://thesearchlight.com/subscribeTimestamps:0:00 - Intro01:06 - Improving Cash Flow Strategies02:03 - Common Financial Mistakes in Business03:34 - Understanding Tariffs and Profit Margins06:17 - The Role of Marketing in Financial Decisions10:30 - The Value of Higher Education13:58 - Alternatives to Traditional University Education23:09 - Common Financial Mistakes by Founders25:54 - Understanding Gross Profit and Its Importance29:26 - Evaluating Employee Value and Compensation33:53 - Identifying Profitability in Product Lines36:52 - Client Turnaround Stories and Key Changes38:40 - Making Confident Business Decisions41:09 - Unpopular Financial Truths for Entrepreneurs42:20 - The Impact of Ego on Business Growth43:10 - Navigating External Capital and Debt#BusinessFinance #EntrepreneurTips #CashFlow #Profitability #SmallBusinessOwner #StartupLife #FinancialFreedom #CFO #BusinessGrowth #Accounting #Podcast #FinanceTips #DecisionMaking #HigherEducation #BusinessStrategy
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By Horizon SearchIs your business growing, but you're still struggling with cash flow? You might be making more sales but losing money without even realizing it. We had a fascinating chat with Gershon Morgulis, a fractional CFO and a finance professor. He joined us to pull back the curtain on the financial realities entrepreneurs often don't see until it's too late. He breaks down critical concepts like:🟢 Why understanding Gross Profit is non-negotiable for survival and growth🟢 The biggest financial blind spots and decision-making mistakes he sees businesses make🟢 Simple ways to improve cash flow quickly (beyond just borrowing).🟢 How seemingly small cost increases (like tariffs) can have devastating profit impacts🟢 A frank discussion on the ROI of higher education vs. gaining practical experience and "hustling" 🟢 The danger of borrowing to finance losses and understanding loan terms🟢 Actionable steps to identify unprofitable products/services, even when sales look goodConnect with Gershon:https://www.linkedin.com/in/gershonmorgulis/https://imperialgrp.com/🔗 Save hours with top business hacks every Friday:https://thesearchlight.com/subscribeTimestamps:0:00 - Intro01:06 - Improving Cash Flow Strategies02:03 - Common Financial Mistakes in Business03:34 - Understanding Tariffs and Profit Margins06:17 - The Role of Marketing in Financial Decisions10:30 - The Value of Higher Education13:58 - Alternatives to Traditional University Education23:09 - Common Financial Mistakes by Founders25:54 - Understanding Gross Profit and Its Importance29:26 - Evaluating Employee Value and Compensation33:53 - Identifying Profitability in Product Lines36:52 - Client Turnaround Stories and Key Changes38:40 - Making Confident Business Decisions41:09 - Unpopular Financial Truths for Entrepreneurs42:20 - The Impact of Ego on Business Growth43:10 - Navigating External Capital and Debt#BusinessFinance #EntrepreneurTips #CashFlow #Profitability #SmallBusinessOwner #StartupLife #FinancialFreedom #CFO #BusinessGrowth #Accounting #Podcast #FinanceTips #DecisionMaking #HigherEducation #BusinessStrategy