Is Your Business Idea Any Good? Here’s How to Know

This is the first episode of our Zero to One series—designed for aspiring entrepreneurs who want to know the very first steps of getting started in business.

In this episode of the Unsexy Entrepreneurship Podcast, Charles Harris (CPA and firm founder) and Dr. Seth Jenson (PhD in business strategy) help you answer the essential question every founder must face: Is your business idea even worth pursuing?

We talk about:

• 🔍 Where good business ideas actually come from
• ⚠️ Why the “thinking stage” is a trap—and how to move beyond it
• 💡 How to identify real problems that people are willing to pay for
• 🧪 The $100 test: How to validate a business idea fast
• 🧱 The “X unlocks Y value for Z customers” framework
• 🚫 Why you don’t need an LLC before you need your first customer
• 📈 Why saturation is not the problem you think it is
• 🤖 How to use ChatGPT as your free business idea coach

If you’re tired of spinning your wheels and want to actually get started on a business that works—this is the episode for you.

Got questions for Charles and Seth? Submit them HERE.