In this episode of The A/B Test, Melissa and Steve break down what real innovation looks like inside companies today—from small tweaks to major shifts. They explore how businesses can innovate across sales, marketing, and content—especially when the market is pulling back and budgets are tight.

🎯 You’ll learn:

• The difference between disruptive vs. incremental innovation
• How to innovate your go-to-market motion in 2024
• Why “doing more with less” creates opportunity
• How to know when to kill an idea (and when to double down)
• Why resistance is a sign you’re actually onto something

Plus: how AI is changing the game (and where it’s still falling short).

Whether you're a small business owner feeling stuck, a marketing professional looking for an edge, or a sales leader trying to break through the noise, this episode delivers the straight talk you need.

As Steve says, "Innovation isn't about being the guy with funky glasses and shoes - it's about research, decision-making, and testing."

Sponsored by IT Outlet.

📩 Subscribe for more sales, marketing & business insights

MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/

Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin

MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/

Website | https://www.magnetic.services/

#businessinnovation #salesstrategy #b2bmarketing #gotomarket #contentstrategy #startupgrowth #aiinsales #leadgeneration #abtestpodcast