This week we welcome back Derrick Edward who is a technical founder with deep software engineering & Al experience. He co-founded Harnex AI, an Al-native agency helping businesses adopt Al across ANZ, and now he’s building a global B2B Al platform called AuraScope so brands stay visible in the Al search era.

We discuss:

· Why AEO is the new frontier of digital visibility and why the brands that ignore it now will be playing catch-up fast

· What it actually takes to get your business in front of AI-generated answers the practical steps leaders can take today

· What possessed Derrick to come back again, what's changed since his first episode, and what impressions we're getting better at

Derrick on LinkedIn: https://www.linkedin.com/in/derrick-edward/

AuraScope website: https://aurascope.co/

Harnex AI website: https://www.harnex.ai/

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Alaina: https://www.linkedin.com/in/alaina-luxmoore/

Hamish: https://www.linkedin.com/in/hafriedlander/

Danu: https://www.linkedin.com/in/danuabey/

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Follow us on Instagram: @humaninthelooppodcast

Find us on LinkedIn:

Alaina: https://www.linkedin.com/in/alaina-luxmoore/

Hamish: https://www.linkedin.com/in/hafriedlander/

Danu: https://www.linkedin.com/in/danuabey/

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