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If you're considering launching a podcast for your business, you should be as serious about it as any other investment you'd make for your business.
Because to go all-in on podcasting -- which is very smart -- is certainly an investment.
There's more to podcasting for a business than just talking into a microphone.
Don't treat your planned business podcast the way that many companies treated their blog or social media platforms by tossing it to the interns (though I will concede that many smart people and happy accidents happened there).
If you want the best chance of success , you need to invest at least the equivalent of a full-time, senior level position, dedicated 100% on this new media outlet.
And trust me, they'll be insanely busy. Listen in and learn what needs to happen to take your business podcast seriously.
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I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
If you're considering launching a podcast for your business, you should be as serious about it as any other investment you'd make for your business.
Because to go all-in on podcasting -- which is very smart -- is certainly an investment.
There's more to podcasting for a business than just talking into a microphone.
Don't treat your planned business podcast the way that many companies treated their blog or social media platforms by tossing it to the interns (though I will concede that many smart people and happy accidents happened there).
If you want the best chance of success , you need to invest at least the equivalent of a full-time, senior level position, dedicated 100% on this new media outlet.
And trust me, they'll be insanely busy. Listen in and learn what needs to happen to take your business podcast seriously.
-----
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.