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Is Your Company Compatible with Product Led Growth? | Steeve Vakeeswaran, Head of Sales and Expansion at Zapier
91% of SaaS companies plan to increase their PLG investment this year. But can all businesses can be product-led?
In this episode of the Product Led Revenue podcast, our host Breezy Beaumont sat down with Steeve Vakeeswaran, the Head of Sales & Expansion at Zapier. They talk about Zapier's self-serve pipeline, how it helped remove friction between the customer and the product, and the benefits of aligning product and sales teams.
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By Correlated91% of SaaS companies plan to increase their PLG investment this year. But can all businesses can be product-led?
In this episode of the Product Led Revenue podcast, our host Breezy Beaumont sat down with Steeve Vakeeswaran, the Head of Sales & Expansion at Zapier. They talk about Zapier's self-serve pipeline, how it helped remove friction between the customer and the product, and the benefits of aligning product and sales teams.