I can't tell you how many times I've taken off in a direction based on a first fact that is flawed. Sometimes I find out quickly, but sometimes the roadblocks, barriers, and failures aren't eager to reveal themselves, and so it takes a lot longer. Sometimes, I've invested a lot of time and energy before realizing that I was headed in the wrong direction from the start.

Listen in for stories with what this looks like, plus three simple tips that will point your efforts in the right direction.