Have you ever thought that your old family recipe would be a hit on grocery store shelves? Do you have any idea how that might happen? In this episode Mike talks to Derek Vella, Director of the Guelph Food Innovation Centre, about the process for bringing a new product to the market. He talks about what the GFIC helps big and small companies evaluate products and make a decision whether and how to proceed. You'll be surprised by the range of things to think about.