Is your idea patentable? How can you tell whether something is patentable or not? Intellectual property attorney Jason Webb says one of the key pieces is you want to look at if something is appropriate for a patent or maybe appropriate to be protected in some way. For example, your branding, the name of your company, or the ends of your products are all protected under trademark. The books that you write, the art that you create, the songs or the videos that you put together, that’s all copyright things that you can keep a secret. They’re valuable because they are trade secrets. Jason teaches how to make a choice between protecting something with trade secret protection or patent protection.

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