Much thanks and appreciation to Mario di Franco, former President, Purahome, who, in conversation with me, shares his knowledge, expertise and some tips for us on the importance of air quality 💨 and some of things we can do to improve it. The philosophy of Purahome, a 🇨🇦 company, and the brands and products it tests and offers is to strengthen immunity and reduce inflammation.

"It's not am I toxic rather how toxic am I?" - Mario 

Today, it's more than making sure our indoor air is free of dust, pet hair, VOCs, off-gassing, smoke, etc. but rather also protecting ourselves from growing levels of industrial pollution and the many cancer-causing agents and hormone disrupters (e.g. benzene) in the outdoor air which we are subject to indoors, and their serious potential health impacts. It's almost at the point now where in North America where an air purifier is not a nice to have rather a necessity.

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