Buildyourarmy.com. In this Build Your Army podcast, we are talking about branding. So two ways to look at it. Do you go with a company name or do you go with your personal brand? Personal brand would be your-name.com, company name would be company-name.com, for example. Regardless of the direction you go in, you wanna have a personal image attached to your company name, even if it's a corporate name, a corporation because people buy from people, people do business with people.

They do not do business with a nameless, faceless entity. They want to know, like and trust the people they work with and the people they buy from. So having your personal image attached to your corporation is still a pretty good idea.

And with that, you can have the best of both worlds. You can have your personal brand attached to your company name. If you go with a personal brand, all the power to you. It is an emerging trend that I'm seeing, but I would do that if, let's say, you have two semi-related businesses, but not quite, but they still fit, like network marketing is a good example.

If you're a success coach, but you also have a multi-level marketing component to your business or your empire, your automated income stack, for example, then you can definitely go with a personal brand without a doubt, with no issues and without confusing your customers.

You could say, "I'm a successful business coach, and part of that is building a network marketing team, and I could show you how to do the same type of thing," that will relate to a personal brand website. If you're doing financial planning and weight loss, that will not fit the same. So you might wanna do company names and then run those as two separate websites. But again, I prefer that you choose one to start with.

Another strategy for going with a company name is you can tell a story with your company name and I'll go into how to name your business in the next episode, but you can go into a story or tell your client what you're all about in your name. So there's some creativity there that is not afforded to you if you're just using your personal name.

The other strategy with a company name is, you can sell it easier. If your exit strategy is to eventually sell, it's a lot easier to sell a company with a company name and that company can re-brand or re-target or use the same name.

Person B can step into company A and still continue with the same services. But for example, marieforleo.com, they can buy her clientele, I guess, and her email list, but you can't buy Marie Forleo and then all of a sudden this woman like Rebecca Jackson or something, whoever that is, I'm just making up a name. Rebecca Jackson can't step in and say, "Hey it's Marie Forleo." [chuckle]

If you're looking to sell, as your exit strategy, go with a company name for sure, and it allows you to be flexible with different brands. And again, none of this is written in stone, you can always pivot. So, the idea is just to start, I keep saying this, just start and then when you have feedback and data from your clientele and your ideal customer and the services they love from you, you can then pivot if you have to, you can adjust if you have to.

And you can use that feedback to give more of what your customer base wants from you if that is the direction you wanna take your company. And so if you love problem solving that thing, that your customer base is asking of you, then definitely you can adjust.

You can adjust your branding or your logo after the fact. If you notice, big corporations do this all the time. Walmart recently changed their logo. Staples recently changed their logo, I just noticed it. Who else there? Oh, Chapters and Indigo is a big example for me because they used to be running them simultaneously, there was a Chapters and an Indigo and they went in the direction of Indigo.