How do you know if your marketing is actually working or if you’re just guessing and hoping for the best? In this episode of The Business Animal Podcast, Betsy and I break down three practical ways to tell what’s really happening with your marketing without spiraling into overwhelm.

We talk about why looking at analytics feels scary (and why it doesn’t have to be), how asking your customers a few simple questions can reveal more than any dashboard, and how to evaluate email and social media performance in a way that actually makes sense for small businesses.

This episode is about replacing anxiety with information, guessing with clarity, and making marketing decisions that feel grounded instead of reactive.

Links:

1. Google Analytics (GA4)
2. 👉 https://analytics.google.com
3. Website traffic, user behavior, pages, sources, conversions

Google Search Console

👉 https://search.google.com/search-console

Search queries, impressions, clicks, indexing, SEO health

Links referenced in this episode:

1. analytics.google.com
2. score.org
3. bemorebusiness.com
4. youtube.com/kimberlybeer

Companies mentioned in this episode:

1. CSI Saddle Pads
2. Western Horseman
3. Google
4. Google Analytics
5. Google Search Console
6. Facebook
7. Instagram
8. YouTube
9. Ride the Sky Equine Photography
10. Be More Business
11. Score