The B2B Mix Show

Is Your Marketing Automation Platform a Glorified Email Solution?

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Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing the platform, you aren't getting a return on your investment.

In todays episode, we'll cover what you may be missing out on if all you use are the email and form features of your marketing automation/inbound marketing platform.

We specifically cover the following HubSpot features; however, your tech of choice may have similar options. (Disclosure: Jackson Marketing is a HubSpot Partner Agency.)

  • Landing pages and forms (including discussion of hidden fields and progressive profiling)
  • Live chat and chatbots (plus Slack integration)
  • Pop-ups
  • Call-to-Action buttons
  • Dynamic content personalization and customization
  • Contacts and lists (including static and active lists)
  • Reports and analytics (including using Prospects data)
  • Workflows (and several ways to use them)
  • SEO strategy/topic cluster module
  • Integration with CRM and ticket desk technology
    • ...more
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    The B2B Mix ShowBy Stacy Jackson | Alanna Jackson
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