Donuts are great! But you can't really survive on just donuts, at least not without affecting your health. "Donut" marketing plans are the same way. They've got all the hype and sugary goodness of a donut, but may lack the strategy (the juicy center) that will inspire customers t pick you over the other pastries in the box. In this episode, we talk about ways to turn your marketing plan into more than just another "donut."… Continue reading →